Find Square

Find Square offers a range of effective solutions regarding finding, booking and managing various spaces as well as related services for individuals and businesses.

Project overview

FindSquare is a platform that operates in the Gulf region and provides users with various options to book multiple types of venues, such as conference rooms, meeting rooms, private offices, shared offices, training rooms, and other assets that enable them to perform their work with distinction and be owned by service providers.

Timeline

2 Months

Industry

Co-working spaces

Platform

Website and Dashboard
Mobile App, iOS and Android

My Role

UX Research
UX Design

Project objectives 

Providing an easy and intuitive user interface that facilitates the process of:

  • Browsing and searching the platform (for end-user).
  • Manage workspaces and bookings (for service providers).
01
Booking Venues

Provide comprehensive and accurate information about each co-working space, including location, available services, prices, and ratings so users can easy book venues.

02
User experience

On the project, we are working on the SCRUM framework. It is necessary to think over the product architecture and processes so that there is no confusion.

Target audience
01
Individuals

Individuals looking for co-working spaces for personal use.

02
Businesses

Entrepreneurs and small and medium-sized businesses looking for co-working spaces to work and collaborate.

03
Space owners

Co-working space owners who want to market their services and attract new users.

Problem Statement

The main problem that FindSquare is trying to solve is poor awareness and difficulty accessing co-working spaces in the Gulf region.
Individuals and entrepreneurs may face difficulty in finding suitable workspaces that suit their needs due to the dispersion of information and lack of availability of comprehensive platforms.
Furthermore, it can be difficult for co-working space owners to promote their services and attract potential clients.

Design process

Empathize
  • Design brief
  • Stakeholder interview
  • Competitive analysis
  • User research
Define
  • Scope of work
  • User personas
  • Empathy map
Ideate
  • Information architecture
  • User stories & Flows
Design
  • Wireframes
  • Visual Design
  • Desktop & mobile versions
  • Prototyping
Test
  • Testing & analysis
Project Duration 
5 Days
Empathize

Stakeholder interview

Competitive analysis

User Research

3 Days
Define

Scope of Work

User personas

Empathy map

4 Days
Ideate

Card sorting

Site map

User flows

Sketches

25 Days
Design

Wireframes Hi-fi

Visual Design

Prototyping

Test and iterate

5 Days
Test

Apply feedback

Stakeholder interview

In communication with the client and their team, I identify the main points of the project and the scope of work. This stage helps to create a product that specifically addresses the user's problems and assists them in accomplishing their tasks. It also allows me to obtain clear answers to some of the questions I have, as shown below.

Who are our audience?

Individuals looking for co-working spaces for personal use.

Entrepreneurs and small and medium-sized businesses looking for co-working spaces to work and collaborate.

Co-working space owners who want to market their services and attract new users.

What makes you stand out?

The platform allows users, both individuals and businesses, to explore and find spaces and venues around the Gulf region that are equipped with services that meet their needs.

The platform allows space owners to manage their space's venues, bookings, services provided, and more across branches.

Prioritizing the core features?

Live follow-up and chat with staff during the booking.

15%

The process of booking the venue and completing the payment process through the platform.

60%

Track clients' booking history and their reviews.

25%

User Research

User research is crucial for understanding the needs, preferences, and pain points of FindSquare’s audience.

Research Goals
  • Understand the current user experience and identify areas for improvement.
  • Gather insights on user needs, expectations, and pain points.
  • Identify opportunities for new features or enhancements.
  • Evaluate user satisfaction and loyalty.
Research Methods
  • User interviews
  • Surveys
  • Usability testing
  • Competitive analysis
Research Questions
  • How do users currently search for and select venues? What challenges do they face?
  • What are the pain points or frustrations users experience during the booking process?
  • What features or functionalities are users most satisfied with? What areas need improvement?
User interviews

I conducted semi-structured remote user interviews (30-40 minutes Max), and below are some of the questions from the interview script that I used as a guide.

  • Can you tell me a bit about yourself and your current Role / Organization / Business?
  • When was the last time you needed to book a co-workspace venue?
  • Can you walk me through your journey of finding a suitable venue for your needs?
  • For what purpose did you need the venue? and How often do you book venues?
  • Are all your bookings for the same purpose, or are there other purposes?
  • Have you encountered any challenges or difficulties during the booking process? (yes), please explain in detail.
  • How important is it for you to have access to customer reviews and ratings when selecting a venue?
  • How do you prefer to communicate with venue owners or service providers?
  • .............. 
  • .............. Few more questions...
  • .............. 
  • Is there anything else you would like to share about your experience with booking Venues / Co-working spaces?
Survey insights

I conducted semi-structured remote user interviews (30-40 minutes Max), and below are some of the questions from the interview script that I used as a guide.

What is your age?

18-24

24%

24-34

70%

35-40

6%

What is your gender?

Male

62%

Male

38%

Have you booked a workspace venue before?

Yes

88%

No

12%

How do you book a venue, usually?

Online (Website - Mobile app)

92%

Onsite

8%

How frequently do you book venues?

0 - 4 times a Month

20%

5 - 10 times a Month

43%

11 - 20 times a Month

37%

What types of venues do you typically book?

Shared disk

38%

Private Office

18%

Meeting Room

16%

Training Room

24%

Conference Hall

4%

Competitive analysis

It is necessary to do a competitor analysis as it is a strategic evaluation to identify the competitors' strengths, weaknesses, and opportunities with a focus on evaluating the user experience offered by the competitors' platforms and applications.

Identifying UX best practices, Discovering areas for improvement, Informing feature prioritization, and Supporting decision-making.

Comparison Aspects
  • General Information
  • Unique value proposition
  • Disadvantages
  • Visual documentation
  • User Experience
  • Features

User personas

Based on the interviews I conducted, I was able to identify the pain points, goals, concerns, and success factors of the primary and secondary personas.

Khadija Al HakamiPrimary persona
Female
Freelancer
KSA
32 Years old
Background

Khadija is a 32-year-old freelance graphic designer based in Jeddah. She has been working independently for the past five years and enjoys the flexibility that comes with freelancing. Sarah often finds herself working from home, but she occasionally seeks co-working spaces to have a more professional environment and interact with like-minded individuals.

Goals and needs
  • Find a co-working space that offers a creative and vibrant atmosphere to enhance her productivity.
  • Access reliable and up-to-date information about co-working spaces in the Gulf region.
  • Connect with a community of freelancers and entrepreneurs to network and collaborate on projects.
  • Easily book workspaces and amenities based on her specific requirements.
Frustration and pain points
  • Limited knowledge about the available co-working spaces and their unique offerings.
  • Difficulty in finding a co-working space that aligns with her preferences and budget.
  • Time-consuming process of comparing different co-working spaces and their amenities.
  • Lack of a supportive community to connect and collaborate with.
Abdelrahman Al Haaj
Male
Entrepreneur
UAE
40 Years old
Background

Abdelrahman is a 40-year-old entrepreneur from Dubai, UEA. He recently launched his tech startup and is in the initial stages of building his team. Ahmed understands the importance of a productive workspace and wants to provide his team with a professional and inspiring environment to fuel their creativity.

Goals and needs
  • Find a co-working space that offers flexible plans suitable for growing startups.
  • Access a variety of amenities, such as meeting rooms, high-speed internet, and printing facilities.
  • Easily compare pricing and features of different co-working spaces to make informed decisions.
  • Manage bookings and track expenses related to workspace rentals.
Frustration and pain points
  • Limited knowledge about co-working spaces beyond major cities.
  • Difficulty in finding co-working spaces that cater specifically to startup needs.
  • Time-consuming process of contacting multiple co-working spaces to gather information.
  • Uncertainty about the quality and reliability of the amenities and services provided.

Journey Map

This is the journey map for the a user trying to book a venue through FindSquare before the revamp.

Sitemap

The site map may change over time, responding to business requirements at each point and improvements over time.

User flow

This is a sample user flow for the end user booking a venue instantly.

Wireframes Hi-fi

Visual Design

Onboarding & Authentication
End-user Mobile app
Venue Instant Booking
End-user Mobile app
Typography
Colors
Buttons
Icons

Let’s work together 🙌